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OYORI, founded by Simeon Oduwusi, was born from a name he created at age ten. Rooted in the Yoruba word for “transcendent,” the brand represents rising above hardship and pushing past limits. Inspired by Nigerian culture, OYORI blends community, creativity, and ambition through refined streetwear that reflects growth, resilience, and the belief that nothing is impossible unless you believe it is.
OYORI means rising above what was never meant to define you . This brand exists for those who refuse to stay small